Well it is over half way in 2015, so I would like to post a update on my yearly goals for Quilting Affection.
1st Goal - First,
now that I have a few patterns published, and many more planned for
2015. I would like to get them out to the stores. So one of my main
focuses is to advertising my patterns so that quilt stores will start
carrying them. We started some advertising back in 2014, going shop
to shop showing examples in California, they loved the patterns, but it
was the wrong time of year. So hopefully 2015 will be the break out
year for our patterns.
How we doing: As of April this year we were excepted by our first distributor - QuiltWoman.com. Which is great we are starting to see a couple of the patterns be sold to the stores. QuiltWoman is now printing all the patterns for us. In May, we were at Spring Quilt Market, we past out catalogs to different distributors at the show. This fall we will be able to display our finished Quilts in a small booth with the Quilt Woman group at the Fall Quilt Market in Houston. We are busy getting some brand new and exciting patterns ready for this Fall. Middle July, I will be attending QuiltWoman first annual Designers retreat near Rochester, New York, it will give me a chance to learn more about the business and to network with other Designers.
2nd Goal - Patterns
- I hope to have at least one pattern published every other month and
for sale on my website. I have patterns under development as I type
this, and many patterns in my head ready to put to paper.
How we doing: Well we are not getting patterns out every month, we have decided to slow down and get the them done right. I have at least 2 patterns that will be out by the end of the month. As for putting them on the website, we have decided that we would let QuiltWoman.com sell our patterns for us. If needed we can eventually, add them back on the website. With QuiltWoman you don't have to be a Wholesale business to buy the patterns. They sell to individuals as well and they don't have a minimum number of patterns you have to order.
3rd Goal - One of my weakness that I would like to strengthen this year is
increasing my expertise with my APQS Long Arm Quilt Path Computer. A
year ago there was no training for this computer, but now there is. So,
this year I plan to take some classes and study online tutorials to
strengthen my skills so I feel more confident at my long arm.
How we doing:
In April, I attended the APQS longarm Quilt Path class in Raleigh, North Carolina. The 3 day class was so worth it. I learned so much, on the Software that I was able to come home and start putting it all to work on various quilts. I learned how to setup Pantographs, Custom Quilt a Quilt, Make my own designs. As what made this class special was the friends I made. It was nice to talk to them about the business and learn about different experiences.
4th Goal - I
also plan to blog more, adding such things of how sales are going
with the store, what is under development, and other quilting related
5th Goal - Finally,
I want to learn how to use my social media pages, to get the most out
of them. In the mean time I plan on adding more posts to my social media
pages, Facebook, Twitter, Pinterest, Google+.
How we doing: Ok, I have to say that on goals 4 and 5 have been lacking in the first half of the year. I hope to get back to blogging more now that I have moved my blog back to blogger. I think the Social Media will take sometime.